Client and Audience Research, Idea Pitch and Existing Product Analysis
The Client The client for this project is an organisation, that is a registered charity, called Sunderland Culture who was founded in April 2016. This is a group that aims to bring together Sunderland's most important cultural assets and show the creative potential in the area. Their mission is to "improve life for everyone in Sunderland through culture". The organisation operates at multiple locations across Sunderland including places like the National Glass Centre, The Fire Station and the Winter Gardens. Sunderland Culture was set up in April 2016 by Sunderland City council, the University of Sunderland and the business-led Sunderland MAC (music, arts and culture) trust. Sunderland Culture’s activities are managed by a board comprising directors from each of the three partner organisations along with five independent members. The chair of the board is Jane Earl. is looked after by 13 person board. Sunderland Culture also offer opportunities to people in ...